Be prepared… Arthur Price launches cutting edge Christmas promotion

 Arthur Price, the UK’s leading manufacturer of cutlery and gifts, launches an exciting consumer Christmas promotion to independent trade customers.

The promotion offers customers a designer knife block with a SRP of £99 for free when they spend £100 or more on any Arthur Price branded products. The campaign will be communicated in store via posters and supported by PR.

The creative features a close up lifestyle shot of the stunning 6-piece knife block complete with traditional holly decorations, supported by the campaign strapline: ‘Be prepared for a great Christmas’.

Simon Price, Chief Executive, explains; “We’ve produced a very simple and eye catching offer with a strong festive theme that should appeal to lots of people. The promotion benefits from being very flexible as it allows customers to purchase products from any of our cutlery ranges including: Arthur Price of England, Classic, Contemporary, Palette, Sophie Conran’s Rivelin cutlery, and all Laurence Llewelyn-Bowen’s designs too. There is a lot of scope for gifting and to make a really great in store display.”

For more information about running this promotion please contact the Arthur Price sales team on 01543 257775.