Novelli by Arthur Price

A fresh look in the kitchen

We are delighted to have joined up with multi Michelin starred chef and star of 'Hell's Kitchen' Jean-Christophe Novelli to bring you a really stylish new collection of kitchen utensils, accessories and cutlery.

Called 'Novelli by Arthur Price', this is the first ever range of kitchen utensils from Arthur Price, as well as the first ever product range under Jean-Christophe's name.

Designed by Jean-Christophe and Arthur Price's own design team, each item has been crafted to provide a stylish addition to any home, from the quality of the finish to the feel and balance of each item in the hand.

Inspirational utensils

At the moment, there are 6 stylish kitchen utensils in the range, but more will be added during the coming months.

Predicted to be a big hit is the unique multi purpose 'Versi-Tool'. Specially designed by Jean-Christophe, the Versi-Tool is essentially a spatula, but does much more including a serrated edge, a slicer for vegetables or cheese, a flat surface for crushing garlic and other herbs, small holes for stripping herbs and larger holes for food decoration. All in 1 utensil! There really is nothing like it.

Handy accessories

The range also includes a selection of contemporary kitchen accessories, including cheese knives, steaks knives and forks and a professional 6-piece knife block. All are superbly packaged with a FREE Novelli recipe card.

Fresh cutlery

And to complete the stylish Novelli kitchen, there are 4 contemporary cutlery designs to choose from, ideal for everyday eating. These too are superbly presented in a round metal Novelli tin and come with a FREE Novelli recipe card.

About Jean-Christophe

Jean-Christophe Novelli - much-loved and multi-Michelin starred chef - has devoted a lifetime to food. At just 14 he worked as a baker in his native France and by 20 he was head Private Chef to the Rothschild family.

In 1992 he was awarded his first Michelin star, and the Egon Ronay Dessert of the Year Award, before spending 3 years at the Four Seasons Hotel in London, where he won a Michelin star and 5 AA rosettes.

Now, with over 25 years of experience and a total of 4 consecutive Michelin awards behind him, Jean-Christophe is one of the most exciting chefs in the UK today.

And of course Jean-Christophe was voted the '5th most alluring man in the world' by Harpers and Queen, the 'World's Sexiest Chef' by the New York Times, and one of the 50 most beautiful men by Sky viewers!!

"I believe that to be a great cook takes great passion. As with so much in life, what you put in is what you get out. So, whether it's a quick evening meal or the most intricate 5-course menu, it should always be a pleasure.

And that means the whole experience, right down to the kitchenware and cutlery you use to cook and eat it with. That's the reason behind my new range of stylish kitchen utensils and cutlery, developed with Arthur Price to feel great and look fantastic. It's definitely the most sexy range of kitchenware around.

I hope you enjoy using the range and also preparing the dishes on my free recipe cards. Bon Appetit!"

Follow Jean-Christophe

Jean-Christophe is the hottest chef on the celebrity scene. His TV career is going from strength to strength and he will be appearing frequently on TV and in the national press during 2006 and beyond.

Catch him several times each week as chef/presenter on 'Food Uncut' on the UK Food Channel at 1.30pm and 7pm. You can also see him star as 1 of 4 celebrities in the breathtaking Channel 5 endurance documentary series 'Alive', in April. With many, many more TV appearances in the pipeline!

Novelli Academy

If you feel like a bit of a treat, why not spend a hugely enjoyable day at Jean-Christophe's fantastic cookery school, the Novelli Academy. Situated in his own 14th century farmhouse in Hertfordshire, the Academy opened its doors on 22nd April 2005 and was placed in the Top 25 Cookery Schools in the world after just 1 month! What better way to spend a day than with Jean-Christophe taking you through some of his famous recipes?

And what's more, if you buy any of the 'Novelli by Arthur Price' products that contain a Novelli recipe card, you will find a special 20% discount off a day at the Novelli Academy on the FREE recipe card.

To find out more...

If you wish to find out more about what Jean-Christophe is up to, why not visit his website at www.jeanchristophenovelli.com